Posted: Sat Apr 17, 2021 3:03 pm Post subject: Robert “Black Rob” Ross (July 12, 1969 – April 17, 2021)
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Black Rob, the Harlem-based rapper who helped define the sound of turn-of-the-millennium rap, has died at the age of 51, according to his fellow former Bad Boy collaborator and friend Mark Curry. Curry posted (and later deleted) a heartbreaking video of himself crying and saying, “I don’t know where to begin this, but I thank everybody for the donations. Rob passed away about an hour ago.”
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Black Rob joined Diddy’s Bad Boy label in the mid-1990s, and released his platinum-selling debut album Life Story in 1999. Black Rob is best known for his 2000 single “Whoa!” which reached Top 10 on Billboard’s R&B/Hip-Hop and Rap charts. In Vulture’s 100 Songs That Define New York Rap omnibus, writer Shamira Ibrahim praised the track for Black Rob’s stream-of-consciousness storytelling, writing about how it “still gets played out of car speakers during Harlem and Bronx summers.”
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