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Basketball Fan Franchise Player
Joined: 03 Feb 2004 Posts: 24853
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Posted: Mon Oct 28, 2019 3:51 pm Post subject: Kawhi Leonard files trademark application for "What It do Baby" |
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https://nba.nbcsports.com/2019/10/28/kawhi-leonard-files-trademark-application-for-what-it-do-baby/
Quote: | Kawhi Leonard files trademark application for “What It do Baby”
It all started on Serge Ibaka‘s Instagram.
Ibaka was riding with Kawhi Leonard when he started a video for the site, and when Ibaka turned the camera to Leonard what came out was “What it do baaabyyy.”
M.
@MSlickk
My guys! Kawhi kills me
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That went viral. Now Leonard is trying to capitalize on that, asking to trademark that phrase as well as “City views over interviews.” Both would be targeted for an upcoming clothing line (and used by New Balance, his shoe company). Trademark attorney Josh Gerben has the details.
Josh Gerben
@JoshGerben
Kawhi Leonard has filed two new trademark applications:
1. WHAT IT DO BABY
2. CITY VIEWS OVER INTERVIEWS
The applications, filed on October 23rd, indicate that Kawhi intends to use the trademarks as a clothing brand.#kawhi #ClipperNation
My breakdown 👇
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That second phrase plays off the Clippers’ marketing theme this year, which includes phrases such as “grit over glam,” and “squad over self,” clear digs at their Staples Center roommates the Los Angeles Lakers, with LeBron James.
Part of the reason Leonard came to Los Angeles — or at least part of the reason people around him pushed him that way — was specifically for the marketing opportunities. Leonard may be quiet, but he’s not looking to come to Los Angeles and completely avoid the spotlight. |
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PayasoLoco Franchise Player
Joined: 07 Jul 2001 Posts: 16664
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Posted: Tue Oct 29, 2019 6:31 am Post subject: |
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He really would have had better marketing opportunities in Tor or as a laker. |
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governator Retired Number
Joined: 28 Jan 2006 Posts: 25413
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Posted: Tue Oct 29, 2019 6:46 am Post subject: |
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if this was LeBron, he would've gotten crucified |
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loslakersss Franchise Player
Joined: 31 Dec 2008 Posts: 11853 Location: LA
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Posted: Tue Oct 29, 2019 7:28 am Post subject: |
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Did he write it down in crayon? |
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venturalakersfan Retired Number
Joined: 14 Apr 2001 Posts: 144696 Location: The Gold Coast
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Posted: Tue Oct 29, 2019 12:06 pm Post subject: |
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PayasoLoco wrote: | He really would have had better marketing opportunities in Tor or as a laker. |
Blake Griffin is laughing right now. _________________ RIP mom. 11-21-1933 to 6-14-2023. |
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JerryMagicKobe Moderator
Joined: 28 Jul 2005 Posts: 15100
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Posted: Tue Oct 29, 2019 12:19 pm Post subject: |
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Who came up with this marketing strategy?
Lavar Ball? |
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jonnybravo Retired Number
Joined: 21 Sep 2007 Posts: 30886
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Posted: Tue Oct 29, 2019 12:41 pm Post subject: |
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venturalakersfan wrote: | PayasoLoco wrote: | He really would have had better marketing opportunities in Tor or as a laker. |
Blake Griffin is laughing right now. |
What awful logic. Just because Blake was heavily promoted as Clippers, that doesn't mean it wouldn't be WAY moreso than the Lakers.
Btw, how many of Blake's shoes were flying off the shelves?
Foh with this. _________________ KOBE |
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rmonkey Starting Rotation
Joined: 06 Feb 2009 Posts: 244
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Posted: Tue Oct 29, 2019 1:17 pm Post subject: |
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I'd like to file a trademark application for "WTF Kawhi?". |
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K2 Franchise Player
Joined: 25 Dec 2011 Posts: 23529
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Posted: Tue Oct 29, 2019 5:21 pm Post subject: |
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Read the thread title wrong and now I can't get that part of the theme song from Family Ties out my mind. |
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Huey Lewis & The News Star Player
Joined: 18 Dec 2015 Posts: 5234 Location: So what's the uh...topic of discussion?
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PayasoLoco Franchise Player
Joined: 07 Jul 2001 Posts: 16664
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Posted: Wed Oct 30, 2019 6:34 am Post subject: |
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venturalakersfan wrote: | PayasoLoco wrote: | He really would have had better marketing opportunities in Tor or as a laker. |
Blake Griffin is laughing right now. |
please dont ever quote me with one of your terrible replies. Thank you |
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venturalakersfan Retired Number
Joined: 14 Apr 2001 Posts: 144696 Location: The Gold Coast
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Posted: Wed Oct 30, 2019 11:14 am Post subject: |
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jonnybravo wrote: | venturalakersfan wrote: | PayasoLoco wrote: | He really would have had better marketing opportunities in Tor or as a laker. |
Blake Griffin is laughing right now. |
What awful logic. Just because Blake was heavily promoted as Clippers, that doesn't mean it wouldn't be WAY moreso than the Lakers.
Btw, how many of Blake's shoes were flying off the shelves?
Foh with this. |
In a hypothetical world maybe, but Blake used his identity with the Clippers into some national ad campaigns. _________________ RIP mom. 11-21-1933 to 6-14-2023. |
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